New players in algorithmic decision systems-based services in healthcare

Partners: Utrecht University & Delft University of Technology
Type: PhD
Duration: 2023—2027

The current health(care) ecosystem still consists of the traditional parties – care providers, patients, government, and insurance companies – and the licence to operate has remained the same for all parties involved. New players, such as the big tech companies, are entering the arena with stronger investment capacity and new rules for engagement, with a range of innovations that make use of Algorithmic Decision Systems (ADS). They may disrupt healthcare systems by by-passing traditional practices, channels and funding structures. At the same time, they may also contribute to streamline and stergthen the current healthcare regime. This projects identifies the new players of ADS services, their products and business models, and their strategies regarding innovation, marketing and regulation.