Generative AI in the media

Partners: University of Amsterdam & Utrecht University 
Type: PhD
Duration: 2026—2030

This PhD research focuses on Generative AI in the Media. It is situated within a new wave of European digital regulation aimed at addressing the power of major social media platforms while promoting fair competition, media diversity, and compliance with fundamental rights. Laws such as the Digital Services Act, the Digital Markets Act, the Data Act, the European Media Freedom Act and the AI Act aim to ensure that technologies such as automated content moderation, recommendation systems and generative AI respect public values and fundamental rights. Against this backdrop, this research examines how this evolving regulatory framework shapes public values, power dynamics and legal relationships surrounding the use of generative AI in the media sector, with a focus on AI-generated illegal and harmful content.

^{© Image: Unsplash/Christian Lue}